Win-Win Recruiting: For The Business and The Professional There is a new paradigm evolving in the job market. It is creating a new world for employers and employees, businesses and candidates. It has a more level playing field than ever before. Therefore, it is important that both the business and the professional adapt a mindset of reciprocity, in everything from the early stages of marketing themselves all the way through screening, selection and employment. The players are now engaged in a game similar to tag—the role of pursuer and pursued can alternate within the same exchange in a matter of seconds. Whether we’re in the role of the business or the professional, each of us must now engage the recruiting process with clarity, candor and a spirit of mutual courting. When we are in the position of the business seeking employees, it is critical that we set clear expectations, including the results required of the role we are filling. Throughout the history of job descriptio